§ Selected Work
Last few years,
variety of work.
A condensed selection of case studies from my work.
- 012026 · Under NDA
Rebuilding a 15K-subscriber lifecycle from the segmentation up.
99% deliverability rate→PardotDeliverabilityData Hygiene - 022025 · meowWOOF Cafe
Digital infrastructure development that doubled fundraising efforts.
2.1× activation→WordPressOnboardingFundraising - 032025 · Acadiana Animal Aid
Redesigned WordPress website, resulting in 30% increase in user engagement.
+30% user engagement→WordPressUXAnalytics - 042024 · Catalyst Inc.
Winback program that recovered 21% of dormant subscribers.
21% subscribers recovered→PardotWinbackSubscription - 052023 · Catalyst Inc.
Digital experience optimization that lead to 16% increase in website visits.
+16% website visits→WordPressAnalyticsDashboards